Worldwide Top 30 for Internet Penetration Rate in 2010

My second post on this blog entitled Canada in the Worldwide Top 3 for Internet Penetration Rate, which is one of the most viewed, was about a worldwide ranking based on one of the most important macroeconomic indicators of innovation: “the Internet penetration rate”. This post did not generated lots of comments at the time, but many people find it useful to cite for the first steps of a presentation. However, with time, new data have become available and the shape of the ranking has changed. Using data from The Internet World Stats database, this post is an update of the Top 30 countries with the highest Internet penetration rate for nations with more than a million individuals, so here is the new Top 30 compared to the previous one of April 2009:

Jan. 2010 Jan. 2010 April 2009 April 2009
Countries Position Rate Position Rate
Norway 1 90.9% 2 87.7%
Sweden 2 89.2% 6 77.4%
Netherlands 3 85.6% 1 90.1%
Denmark 4 84.2% 14 68.6%
Finland 5 83.5% 15 68.6%
Australia 6 80.1% 5 79.4%
New Zealand 7 79.7% 4 80.5%
South Korea 8 77.3% 11 70.7%
United Kingdom 9 76.4% 16 68.6%
Japan 10 75.5% 7 73.8%
Switzerland 11 75.5% 13 69.0%
Canada 12 74.9% 3 84.3%
United States 13 74.1% 10 72.3%
Israel 14 72.8% 9 72.8%
Singapore 15 72.4% 25 58.6%
Austria 16 72.3% 27 56.7%
Spain 17 71.8% 20 63.3%
Belgium 18 70.0%
France 19 69.3% 26 58.1%
Hong Kong 20 69.2% 12 69.5%
Estonia 21 68.3% 23 58.7%
Ireland 22 67.3%
Germany 23 65.9% 19 63.8%
Taiwan 24 65.9% 17 67.2%
Malaysia 25 65.7% 24 59.0%
Slovakia 26 65.3%
Slovenia 27 64.8% 18 64.8%
Latvia 28 61.4%
United Arab Emirates 29 60.9%
Hungary 30 59.3%
Italy 51.7% 22 59.7%
Portugal 41.8% 8 72.9%
Bulgaria 36.7% 28 55.1%
Romania 33.4% 29 53.9%
Belarus 32.2% 21 61.9%
Jamaica ND 30 53.5%


The changes in the ranking are mainly due to two factors: (1) changes in the sources used by The Internet Worlwide Stats Database, and (2) natural growth. The new ranking includes all members of Scandinavia in the new top 5: Norway (ranked 1st, 90.9%), Sweden (ranked 2nd, 89.2%), Denmark (ranked 3rd, 84.2%) and Finland (ranked 5th, 83.5%). In terms of changes, 6 of the previous nations in the Top 10 are still in the Top10 (Norway, Sweden, Netherlands, Australia, New Zealand & Japan).

Worldwide map that fits well with this article
Worldwide map that fits well with this article

Conclusion

In conclusion, Scandinavia and Oceania are still leaders in term of Internet Penetration rate while nations such as the Four Asian Tigers (South Korea, Singapore, Hong Kong & Taiwan) should improve their position in the next few years even though the new ranking did not revealed strong improvements. However, even though this macroeconomic indicator is quite reliable to reflect a nation’s innovation, it is important to note that it tends to favor nations where the population is highly concentrated in urban areas. In this way, this ranking is a good complement to my post entitled The 10 Most Hi-Tech Cities in the World.

Happy new year to everyone and feel free to express what you think of this new ranking?

Jean-Francois Belisle

P.S.: The following blog post entitled Worlwide Internet Penetration Rate Part 3 is an update of both this post and this ranking.

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Canada in the Worldwide Top 3 for Internet Penetration Rate

As a follow-up to my last post entitled The 10 Most Hi-Tech Cities in the World, I was thinking about another simple and easy-to-understand ranking that could impress, destabilize, or even wake up, for a single minute, a curious audience in a business happy-hour cocktail. While preparing myself for a Macromarketing Conference, I ended up discovering interesting findings concerning one of the most important macroeconomic indicators of innovation: “the Internet penetration rate”. Personally, my Top 3 ranking would certainly have included countries such as South Korea, Japan or Singapore. However, strangely, while looking at The Internet World Stats database I ended up being exposed to results that surprised me. I decided to compile my own Top 30 countries with the highest Internet penetration rate for nations with more than a million individuals:

1. Netherlands – 90.1%;
2. Norway – 87.7%;
3. Canada – 84.3%;
4. New Zealand – 80.5%;
5. Australia – 79.4%;
6. Sweden – 77.4%;
7. Japan – 73.8%;
8. Portugal – 72.9%;
9. Israel – 72.8%;
10. United States – 72.3%;
11. South Korea – 70.7%;
12. Hong Kong – 69.5%;
13. Switzerland – 69.0%;
14. Denmark – 68.6%;
15. Finland – 68.6%;
16. United Kingdom – 68.6%;
17. Taiwan – 67.2%;
18. Slovenia – 64.8%;
19. Germany – 63.8%;
20. Spain – 63.3%;
21. Belarus – 61.9%;
22. Italy – 59.7%;
23. Estonia – 59.7%;
24. Malaysia – 59.0%;
25. Singapore – 58.6%;
26. France – 58.1%;
27. Austria – 56.7%;
28. Bulgaria – 55.1%;
29. Romania – 53.9%;
30. Jamaica – 53.5%.

The penetration rates for the Top 5 countries were not that surprising: Netherlands (90.1%), Norway (87.7%), Canada (84.3%), New Zealand (80.5%), and Australia (79.4%). However, what was most surprising is the low Internet penetration rate for what I thought would be the Top 3, that is to say, Japan (ranked 7th, 73.8%), South Korea (ranked 11h, 70.7%), and Singapore (ranked 25h, 58.6%; for some reasons explaining the low penetration rate of Singapore, I would refer to Chandler Nguyen’s blog). Moreover, the extent of rural regions, the importance of traditions and the high number of individuals older than 65 years old are amongst the reasons that could explain low results for the Old Europe countries such as Germany (ranked 19th, 63.8%), Italy (ranked 22nd, 59,7%) and France (ranked 26th, 58.1%). A map summary from The Internet World Stats database concerning the Internet penetration rate by country for 2007, is proposed in the figure below.

Worldwide Internet Penetration Rate by Country in 2007
Worldwide Internet Penetration Rate by Country in 2007

In conclusion, after reading this post, I hope you’ll network a little more during your next business happy-hour cocktail, but be careful and stay alert to be sure that your new knowledge doesn’t make you a strong candidate for closing the bar…

Jean-Francois Belisle

P.S.: The following blog post entitled Top 30 for Internet Penetration Rate in 2010 is an update of both this post and this ranking.

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