Worldwide Internet Penetration Rate Part 3

2011 is officially started and I am back from my Holidays vacations as fresh as the Social Network movie on Rotten Tomatoes (97% of freshness while this post was published). Similarly to last year, I have decided to start the year with an update on the world Top 30 countries with the highest Internet penetration rate for nations with more than a million individuals. Since I like numbers and political geography, here is the new Top 30 using data from The Internet World Stats database compared to the two previous ones of respectively April 2009 (see Canada in the Worldwide Top 3 for Internet Penetration Rate) and January 2010 (see Worlwide Top 30 for Internet Penetration Rate in 2010).

Jan. 2011 Jan. 2010 April 2009 Jan. 2011 Jan. 2010 April 2009
Countries Position Position Position Rate Rate Rate
Norway 1 1 2 94.8% 90.9% 87.7%
Sweden 2 2 6 92.5% 89.2% 77.4%
Netherlands 3 3 1 88.6% 85.6% 90.1%
Denmark 4 4 14 86.1% 84.2% 68.6%
New Zealand 5 7 4 85.4% 79.7% 80.5%
Finland 6 5 15 85.3% 83.5% 68.6%
United Kingdom 7 9 16 82.5% 76.4% 68.6%
South Korea 8 8 11 81.1% 77.3% 70.7%
Australia 9 6 5 80.1% 80.1% 79.4%
Germany 10 23 19 79.1% 65.9% 63.8%
Japan 11 10 7 78.2% 75.5% 73.8%
Belgium 12 18 77.8% 70.0%
Singapore 13 15 25 77.8% 72.4% 58.6%
Canada 14 12 3 77.7% 74.9% 84.3%
United States 15 13 10 77.3% 74.1% 72.3%
United Arab Emirates 16 29 75.9% 60.9%
Switzerland 17 11 13 75.3% 75.5% 69.0%
Estonia 18 21 23 75.1% 68.3% 58.7%
Austria 19 16 27 74.8% 72.3% 56.7%
Slovakia 20 26 74.3% 65.3%
Israel 21 14 9 71.6% 72.8% 72.8%
Taiwan 22 24 17 70.1% 65.9% 67.2%
France 23 19 26 68.9% 69.3% 58.1%
Hong Kong 24 20 12 68.8% 69.2% 69.5%
Latvia 25 28 67.8% 61.4%
Ireland 26 22 65.8% 67.3%
Czech Republic 27 65.5%
Malaysia 29 25 24 64.6% 65.7% 59.0%
Slovenia 29 27 18 64.8% 64.8% 64.8%
Spain 30 17 20 62.6% 71.8% 63.3%
Hungary 30 61.8% 59.3%

What has changed?

As stated in my previous post last year, changes in the ranking are mainly due to two factors: (1) changes in the sources used by The Internet Worlwide Stats Database, and (2) natural growth. Since last year, not that much has changed, 9 of the countries in the Top 10 are still present and 29 of the Top 30 are still dominating this ranking. The only newcomer is Czech Republic in position 27. Scandinavia and Oceania are still leaders in terms of Internet Penetration rate while Germany and United Arab Emirates are the winners of this ranking, each gaining a whopping 13 positions. This change for Germany should be related to a change in the source which was underestimating the penetration rate. Furthermore, despite all the financial concerns raised during last recession related to the viability of all luxury hotels, villas and islands in Abu Dhabi, I would tend to think that most of the increase for the United Arab Emirates is linked to technological growth rather than a change in sources.

Furthermore, I would also add some doubts about the strange downward variation for Spain that should certainly be related to a change in source too.

Logic and statistical interpretation 101

When looking at this ranking, it is important to understand that all countries have different ways of measuring the Internet Penetration Rate, but globally unless there are bombing destroying a country similarly to Japan in World War II, there should not be more than a 2% downward variation, a variation that could be related to statistical noise. Even for growth, more than 10% for a year is generally associated to a change in the source used, especially for European countries, since absolute and relative growth is mainly seen for BRIC (Brazil, Russia, India, China) countries. Thus, even though these countries have low Internet Penetration Rates, they account for nearly one-third (32.36%) of the world Internet users population, China alone accounting for more than one-fifth (21.35%). Here is below a table representing the Internet Penetration Rate of these four countries but also the percentage of users in comparison to the world total.

Jan. 2011 Jan. 2011
Countries Rate % World
Brazil 37.8% 3.86%
Russia 42.8% 3.03%
India 6.9% 4.12%
China 31.6% 21.35%

BRIC countries: Brazil, Russia, India and China
BRIC countries: Brazil, Russia, India and China

Conclusion

In conclusion, there is not that much new concerning the Worldwide Top 30 countries for Internet Penetration Rate. However, what will be more and more interesting to look at in the future is the growth of the BRIC countries. Furthermore, I know it’s only the beginning of the year, but if you’re looking for a techno-trendy country or city to visit, this ranking is a good complement to my post entitled The 10 Most Hi-Tech Cities in the World, but also to the lucky 13 cities in the world described in my post entitled The art of Being Perceived as an Innovative Mind in Marketing.

Happy new year to everyone!

Jean-Francois

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Worldwide Top 30 for Internet Penetration Rate in 2010

My second post on this blog entitled Canada in the Worldwide Top 3 for Internet Penetration Rate, which is one of the most viewed, was about a worldwide ranking based on one of the most important macroeconomic indicators of innovation: “the Internet penetration rate”. This post did not generated lots of comments at the time, but many people find it useful to cite for the first steps of a presentation. However, with time, new data have become available and the shape of the ranking has changed. Using data from The Internet World Stats database, this post is an update of the Top 30 countries with the highest Internet penetration rate for nations with more than a million individuals, so here is the new Top 30 compared to the previous one of April 2009:

Jan. 2010 Jan. 2010 April 2009 April 2009
Countries Position Rate Position Rate
Norway 1 90.9% 2 87.7%
Sweden 2 89.2% 6 77.4%
Netherlands 3 85.6% 1 90.1%
Denmark 4 84.2% 14 68.6%
Finland 5 83.5% 15 68.6%
Australia 6 80.1% 5 79.4%
New Zealand 7 79.7% 4 80.5%
South Korea 8 77.3% 11 70.7%
United Kingdom 9 76.4% 16 68.6%
Japan 10 75.5% 7 73.8%
Switzerland 11 75.5% 13 69.0%
Canada 12 74.9% 3 84.3%
United States 13 74.1% 10 72.3%
Israel 14 72.8% 9 72.8%
Singapore 15 72.4% 25 58.6%
Austria 16 72.3% 27 56.7%
Spain 17 71.8% 20 63.3%
Belgium 18 70.0%
France 19 69.3% 26 58.1%
Hong Kong 20 69.2% 12 69.5%
Estonia 21 68.3% 23 58.7%
Ireland 22 67.3%
Germany 23 65.9% 19 63.8%
Taiwan 24 65.9% 17 67.2%
Malaysia 25 65.7% 24 59.0%
Slovakia 26 65.3%
Slovenia 27 64.8% 18 64.8%
Latvia 28 61.4%
United Arab Emirates 29 60.9%
Hungary 30 59.3%
Italy 51.7% 22 59.7%
Portugal 41.8% 8 72.9%
Bulgaria 36.7% 28 55.1%
Romania 33.4% 29 53.9%
Belarus 32.2% 21 61.9%
Jamaica ND 30 53.5%


The changes in the ranking are mainly due to two factors: (1) changes in the sources used by The Internet Worlwide Stats Database, and (2) natural growth. The new ranking includes all members of Scandinavia in the new top 5: Norway (ranked 1st, 90.9%), Sweden (ranked 2nd, 89.2%), Denmark (ranked 3rd, 84.2%) and Finland (ranked 5th, 83.5%). In terms of changes, 6 of the previous nations in the Top 10 are still in the Top10 (Norway, Sweden, Netherlands, Australia, New Zealand & Japan).

Worldwide map that fits well with this article
Worldwide map that fits well with this article

Conclusion

In conclusion, Scandinavia and Oceania are still leaders in term of Internet Penetration rate while nations such as the Four Asian Tigers (South Korea, Singapore, Hong Kong & Taiwan) should improve their position in the next few years even though the new ranking did not revealed strong improvements. However, even though this macroeconomic indicator is quite reliable to reflect a nation’s innovation, it is important to note that it tends to favor nations where the population is highly concentrated in urban areas. In this way, this ranking is a good complement to my post entitled The 10 Most Hi-Tech Cities in the World.

Happy new year to everyone and feel free to express what you think of this new ranking?

Jean-Francois Belisle

P.S.: The following blog post entitled Worlwide Internet Penetration Rate Part 3 is an update of both this post and this ranking.

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