Retailer – Real Basket Price in Retailing

by Jean-Francois Belisle on January 10, 2012

in Retailing

Extreme couponing is not only one of these weird shows on TLC, it’s also more and more a way of living for many households. Since January is generally one of the months where households spend less and are looking to save money in opposition to the bloody months of November and December, I thought it [...]

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Traveling with Air Miles in 2012

by Jean-Francois BelisleDecember 12, 2011 Announcement

The sentence “I’ll be traveling with Air Miles in 2012″ may have different meanings. However, It will become clearer what it means for me in the next few paragraphs. I know I’ve been relatively absent from the social web for the last three months, except maybe on the LinkedIn website, where I’ve been more active [...]

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Back to School and Time for Google+ (Google Plus)

by Jean-Francois BelisleAugust 31, 2011 Social Networks

Hey kids and University students, it’s time to go back to school and enjoy learning with top notch educators. And if you’re looking for a way to “waste” your time on social media (it may transfer into an “investment” in the long-run but its usually a short-term waste), there are still old social networks available [...]

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13 Strategic Marketing Thoughts related to Vacations on Route 138

by Jean-Francois BelisleAugust 1, 2011 Strategic Marketing

Strategic Marketing thoughts and analytics are the future of business. This first sentence reflects my own opinion and is mainly written for search engines, the rest is not for machines but for you readers, . I have been digitally absent during the last two months to focus on my PhD dissertation, challenging strategic marketing research-related [...]

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Personal Brand Identity Spillover: The Dominique Strauss-Kahn Case

by Jean-Francois BelisleMay 17, 2011 Brand Crisis

Product-harm crisis and its associated brand spillover effects is a “relevant and spicy topic” in marketing that I am currently investigating in more depth along with colleague Bob Mackalski (more to come concerning this issue on this blog). Similarly, in the last few days, I must admit that the Dominique Strauss-Kahn (DSK) sexual scandal is [...]

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An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma

by Jean-Francois BelisleApril 30, 2011 Advertising

During the last year, QR codes have popped up from everywhere around me as well as in most marketing circles in North America. However, for many people, QR codes still remain a mystery. This post is a humble attempt to decorticate what QR codes really are, both from a customer’s and an advertiser’s perspective. A [...]

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This Blog is 2 Years Old: Changes and Directions for the Next Year

by Jean-Francois BelisleApril 15, 2011 Announcement

This blog is now 2 years old and I’m happily surprised of its evolution during that period. Overall, the blog has reached an average of approximately 2150 visitors per month for the last three months. It has reached a diversified audience visiting from the United States (27%), Canada (22%), and from 127 other countries around [...]

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An Introduction to Data Mining for Marketing and Business Intelligence

by Jean-Francois BelisleMarch 31, 2011 Analytics

I spent the last few weeks digging deeper into time series-related methods and data mining methods. For this post, I have decided to write a broad introduction related to the latter (data mining), since it may look more practical and also trendier than time-series (but watch out with the emergence of Particle Filtering and other [...]

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Brand Crisis, Online Brand Monitoring, Market Structure and Analytics – The NHL Case

by Jean-Francois BelisleMarch 13, 2011 Analytics

Each time you’re visiting a new city, a hi-tech or a non hi-tech city, if you’re a sports fan, what are you asking for before visiting the city? Your question might look like: So what is the best sports show in this city? People in New York City will tell you to attend a New [...]

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… Of Sexy Smoothing Curves, Useless False Alerts and Web Analytics

by Jean-Francois BelisleMarch 3, 2011 Statistics

Web Analysts are mostly men and generally men like curves and women, so now you partially understand part of the purpose of the title, for the other portion simply read the rest of the blog post. The job of a web analyst lays in-between three fields: (1) information systems, (2) marketing, and (3) statistics. Concerning [...]

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