by Jean-Francois BelisleApril 6, 2010
Academics
Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose [...]
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Clotaire Rapaille,
cultural anthropology,
failing,
failure,
feeding,
Grant McCraken,
magic,
marketer,
marketing,
Personal Branding,
science
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by Jean-Francois BelisleMarch 19, 2010
Brainstorming
Every week, like everybody around me, I am getting older, that’s nothing new and nothing really imaginative to say as a first sentence of a post. However, with communications facilitated by social media, it seems like every week I hear the news that the girlfriend of an old friend of mine will give birth to [...]
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baby,
Belisle,
Brainstorming,
brand,
Erasmus,
Google,
names,
Unique
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