Think Twice Before Pressing the “Send” Button to Send an Email to Professor Galloway

by Jean-Francois Belisle on March 4, 2010

in Academics, Personal Branding

Like most people, I look at my e-mail box several times a day and answer my emails by order of priority. I am generally efficient as I classify my emails according to methods shown in best-seller books such as the “Hamster Revolution”. However, every once in a while I receive one of these impersonal emails [...]

Tagged as: branding, Email, Galloway, New York University, NYU, personal, send, story

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Visitors: To Convert Them Right Away or to Make Them Comeback, That is the Question?

by Jean-Francois BelisleFebruary 15, 2010 Online Strategies

Two weeks ago, I attended a conference given by my friend Marc Poulin at the W3Quebec. The conference was quite interesting from a practioner’s perspective, and after his presentation, Marc and I had a discussion around the importance of either converting or creating incentives for users to come back to the website. At first glance, [...]

Tagged as: comeback, Conversion, conversion rate, Facebook, newspaper, relational, returning, Social Network, visitor, Web Analytics

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The Art of Being Perceived as an Innovative Mind in Marketing

by Jean-Francois BelisleJanuary 28, 2010 Innovator

In many organizations you will find employees that are perceived as “innovative minds”. They are generally the ones who come with the brilliant ideas and trendy cool concepts that no one else in the organization have thought about. The first time you met these employees, you generally wonder how they do to be so innovative. [...]

Tagged as: Amsterdam, Black Eyed Peas, Bryan Adams, comfort zone, HEC Montréal, Innovator, Johannesburg, Lipdub, new concepts, Tokyo, trendy, UQÀM

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Pointing Towards a Competitive Future for Mobile Markets in Canada?

by Jean-Francois BelisleJanuary 22, 2010 E-Marketing Trends

Canada is one of the countries where consumers pay the highest mobile contract fees in the world. In short, this situation is mainly due to an oligopolistic/cartelistic structure that favors providers/retailers over consumers, which lowers competition and encourages scarcity on the supply side. The customer empowerment concept can essentially be thrown away for that particular [...]

Tagged as: Canada, competition, contract, globalive, manufacturers, Michael Porter, Mobile, prices, providers, smartphones, videotron

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Worldwide Top 30 for Internet Penetration Rate in 2010

by Jean-Francois BelisleJanuary 13, 2010 E-Marketing Trends

My second post on this blog entitled Canada in the Worldwide Top 3 for Internet Penetration Rate, which is one of the most viewed, was about a worldwide ranking based on one of the most important macroeconomic indicators of innovation: “the Internet penetration rate”. This post did not generated lots of comments at the time, [...]

Tagged as: Canada, countries, Finland, indicator, Internet Penetration Rate, Internet usage, Netherlands, Norway, Penetration rate, ranking, Sweden, top 30, United States

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Launching a Successful Online Marketing Campaign for Buzzing the Buzz Using the Buzz/Viral/Buzz Sequence

by Jean-Francois BelisleDecember 1, 2009 Online Advertising

Mentioning the need to build a successful online marketing campaign is easy to say but way harder to detail. What can be considered as a successful campaign? The answer is straightforward; a campaign that reaches the fixed objectives whilst minimizing the costs and maximizing gains. In other words, we can define a successful campaign as [...]

Tagged as: Bee Boys, Buzz, campaigns, creation process, Häagen-Dazs, marketing, ROI, Sequence, spreading, Videos, Viral

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BrandMojo.org – Do You Like This Brand as Much as Others Do?

by Jean-Francois BelisleNovember 19, 2009 Entertainment

Do you know/remember websites like “Hot or not” or even “Goth or Not”. In the case of “Hot or not”, the primary goal of this website is simple; the main thing you need to do is judge whether or not someone is “hot” on a 1 to 10 scale. The concept is simple but addictive. [...]

Tagged as: 1 to 5, addictive, Bob Mackalski, branding, Brandmojo.org, brands, celebrities, corporate, geography, goth or not, hot or not, non-profit

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Bloggers as Video Ads Endorsers – Commensal and “60 blogueurs Québécois en 60 secondes”

by Jean-Francois BelisleNovember 13, 2009 E-Marketing Trends

I recently took part, along with 60 other bloggers from Québec, in a video ad (you can see me in the video at 0:33) for Commensal restaurants where the message urges Stephen Harper’s government to fight against climate change and, to a more global extent, to generate more awareness of the climate change issue. The [...]

Tagged as: 60 blogueurs en 60 secondes, ad, attractiveness, blogger, Commensal, credibility, expertise, honesty, oscar wilde, video

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Reinvent Yourself – The Dan Blackburn Story

by Jean-Francois BelisleNovember 6, 2009 Hockey

Bad events are always important opportunities to reinvent yourself or to think about what went wrong. The recession is/was a good example for many organizations. On a more personal side, this Wednesday, I dislocated my left shoulder and spent a beautiful six hours (11PM to 5AM) at the hospital waiting for this nightmare to end. [...]

Tagged as: 10000 hours, career change, Dan Blackburn, ESPN, Goldman Sachs, Gord Kluzak, injuries, NHL, Personal Branding, popularity, shoulder dislocation

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Top 10 Posts on This Blog and an Overview of the Ranking Phenomenon

by Jean-Francois BelisleOctober 28, 2009 Academics

This super cool blog has been online for 6 months, and for this half-year life anniversary, I decided to highlight the top 10 posts on this blog based on unique pageviews. So here they are:
1. The 10 Most Hi-Tech Cities in the World
2. Canada in the Worldwide Top 3 for Internet Penetration Rate
3. Demystifying Viral [...]

Tagged as: copywriting, memory activation, Psychology, ranking, top 10

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