Canada’s marketing & innovation conference: 6 bestselling authors in Montreal in September

by Jean-Francois Belisle on July 29, 2010

in Announcement, Events

I must admit that this post is way much “shorter” and less “controversial” than my last one entitled: “Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History“, but it may be as informative to some of you, especially if you’re interested in [...]

Tagged as: Andy Nulman, Avinash Kaushik, Canada, conference, innovative, Jeffrey Gitomer, Max Lenderman, Mitch Joel, September 30th, Seth Godin

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Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History

by Jean-Francois BelisleJuly 26, 2010 Entertainment

PG-13 – Parents Strongly Cautioned – Some material may be inappropriate for children under 13 –
Strangely, one of the buzzword of the moment in marketing is the word “buzz”, it seems like every organization wants to create some buzz, but many of these organizations fail to do so when it comes to create what can [...]

Tagged as: Alice Cooper, attitude, Black Sabbath, Buzz, buzz-building, Guns'n'Roses, Kiss, live shows, Marilyn Manson, metal, Metallica, music industry, Nirvana, performance, Quebec City, Rammstein, Red Hot Chili Peppers, rock, Slipknot, top 10

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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back

by Jean-Francois BelisleJuly 16, 2010 Entertainment

In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see below), logging more than 13 million views on YouTube.

The “New” Concept

The concept following-up [...]

Tagged as: 2010 ad, ad, Alyssa Milano, Ashton Kutcher, Buzz, Old Spice, Old Spice man, Top ad, Viral

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I Will Buy it in Any Color as Long as it’s Orange

by Jean-Francois BelisleJuly 8, 2010 Event Marketing

The omnipresence of the orange color floating all around me due to the presence of the Netherlands in the 2010 World Cup final reminds me my days spent in Amsterdam last month (June) at the beginning of the tournament. But commercially what it reminds me, is an analogy to the famous sentence by Henry Ford: [...]

Tagged as: Colour Marketing, Doughnut, Halloween, Leatrice Eiseman, Netherlands, Orange, Oranje, William Orange of Nassau, World Cup

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Let’s “Move” Ahead! – This Blog is Changing

by Jean-Francois BelisleJune 29, 2010 Announcement

After some über-interesting vacations across Europe, the uncorrelated 2-1 win of Netherlands over Slovakia at the 2010 World Cup, the performance of Lady Gaga at the Bell Center, and this awakening theme of “let’s move” (July 1st is the national Moving day in Quebec) floating all around me, I have decided to change the purpose [...]

Tagged as: Academics, Change, diary, Freakonomics, integrated marketing, marketing

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Online Hockey Pools: Are Organizations Optimizing Their Objectives?

by Jean-Francois BelisleMay 23, 2010 Email Marketing

After a month and a half of hibernation due to work overload, I am finally back. Yesterday afternoon was the 18th game the Montreal Canadiens played in this year NHL playoffs, their highest number since the memorable 1992-1993 season (18 years ago) when they won the Stanley Cup. NHL hockey playoffs, starting at the beginning [...]

Tagged as: Hockey, organizations, playoffs, pools, strategies, website

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Is Clotaire Rapaille Feeding or Failing Marketing?

by Jean-Francois BelisleApril 6, 2010 Academics

Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose [...]

Tagged as: Clotaire Rapaille, cultural anthropology, failing, failure, feeding, Grant McCraken, magic, marketer, marketing, Personal Branding, science

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One of the Best Gifts for Your Future Baby is Digital and Free

by Jean-Francois BelisleMarch 19, 2010 Brainstorming

Every week, like everybody around me, I am getting older, that’s nothing new and nothing really imaginative to say as a first sentence of a post. However, with communications facilitated by social media, it seems like every week I hear the news that the girlfriend of an old friend of mine will give birth to [...]

Tagged as: baby, Belisle, Brainstorming, brand, Erasmus, Google, names, Unique

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A Brilliant Use of Automated Emails as an Online Marketing Strategy Made Me Buy a Hockey Shirt

by Jean-Francois BelisleMarch 11, 2010 Email Marketing

I spent the last few days/weeks computing some R functions for automating a multiple variable selection of linear models using the LASSO and the SCAD penalties. It took me time to create my code, but at the end of the day, it is freshly automated and it is able to perform a statistical task in [...]

Tagged as: automated, automation, Canadians, Email Marketing, Hockey, Montreal, Ottawa, Senators, Tickets

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Think Twice Before Pressing the “Send” Button to Send an Email to Professor Galloway

by Jean-Francois BelisleMarch 4, 2010 Academics

Like most people, I look at my e-mail box several times a day and answer my emails by order of priority. I am generally efficient as I classify my emails according to methods shown in best-seller books such as the “Hamster Revolution”. However, every once in a while I receive one of these impersonal emails [...]

Tagged as: branding, Email, Galloway, New York University, NYU, personal, send, story

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