Category «Business Thoughts»

Retailer – Real Basket Value in Retailing

Extreme couponing is not only one of these weird shows on TLC, it’s also more and more a way of living for many households. Since January is generally one of the months where households spend less and are looking to save money in opposition to the bloody months of November and December, I thought it …

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…And the 2010 Nobel Prize in Economics Goes to Diamond, Mortensen, and Pissarides

As an alumnus in economics (BSc, U. de Montréal, 2005), I must admit that I always try to keep myself updated with the Nobel Prize winners in economics. Switching from economics to marketing, was a hard but inevitable decision for me at the time, since the research I am currently conducting is related to economics, …

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I Will Buy it in Any Color as Long as it’s Orange

The omnipresence of the orange color floating all around me due to the presence of the Netherlands in the 2010 World Cup final reminds me my days spent in Amsterdam last month (June) at the beginning of the tournament. But commercially what it reminds me, is an analogy to the famous sentence by Henry Ford: …

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Is Clotaire Rapaille Feeding or Failing Marketing?

Last week, brands’ psychoanalyst (sometimes referred as cultural anthropologist) Clotaire Rapaille was fired by the Quebec City mayor Regis Labeaume from his role as a brand management (image) consultant for the city because mainly of curriculum vitae falsifications. The news arrived more than a month after being hired to a $300,000 3-month contract to propose …

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The Art of Being Perceived as an Innovative Mind in Marketing

In many organizations you will find employees that are perceived as “innovative minds”. They are generally the ones who come with the brilliant ideas and trendy cool concepts that no one else in the organization have thought about. The first time you met these employees, you generally wonder how they do to be so innovative. …

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RESPECT: Please Alert Me Before Wasting My Time on Your Website

Every time you navigate on a website, you have an objective, even when you think you don’t have one. In this Web 3.0 era (the information comes to you before you need to search for it), based on your navigation, simple algorithms can easily identify you as being either in a searching mode or in …

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Fighting for the Web Supremacy: How Will Google Wave Suffer From Switching Costs and Lock-in Against Facebook?

Facebook and Google are probably the two hottest companies that come to anyone’s mind when chit-chatting about the Internet. Thus, according to Quantcast statistics, Google is the website that is the most visited by Americans while Facebook comes fourth. However, when it comes to social networking (SNs) websites, anyone will tell you that Facebook is …

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Don’t Make Users Think about Online Service Quality until the Task is Over

Every time I embark on an airplane, the waiting time in the airport proves to be valuable time spent exploring new venues and starting cogitating about nothing and everything, mostly things that could be related to consumption and society. I recently traveled to Norway for the Macromarketing Society Annual Conference, using KLM as my airline …

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The BIXI – What Rocks and What Sucks?

The BIXI (Bicycle taxi) – the new public bike system in Montreal – was officially launched this month, but still only a few Montrealers have tried this new service. Last Sunday afternoon, I went to the Old Port without any specific intentions and ended up trying one of these futuristic-looking bikes proudly sponsored by Rio …

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