An Introduction to Data Mining for Marketing and Business Intelligence

I spent the last few weeks digging deeper into time series-related methods and data mining methods. For this post, I have decided to write a broad introduction related to the latter (data mining), since it may look more practical and also trendier than time-series (but watch out with the emergence of Particle Filtering and other […]

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Brand Crisis, Online Brand Monitoring, Market Structure and Analytics – The NHL Case

Each time you’re visiting a new city, a hi-tech or a non hi-tech city, if you’re a sports fan, what are you asking for before visiting the city? Your question might look like: So what is the best sports show in this city? People in New York City will tell you to attend a New […]

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… Of Sexy Smoothing Curves, Useless False Alerts and Web Analytics

Web Analysts are mostly men and generally men like curves and women, so now you partially understand part of the purpose of the title, for the other portion simply read the rest of the blog post. The job of a web analyst lays in-between three fields: (1) information systems, (2) marketing, and (3) statistics. Concerning […]

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My Top 10 Super Bowl Commercials for 2011

I know the Super Bowl XLV is over since more than a full week and most of you must have been thinking in the last few days about the Valentine’s day or the Arcade Fire Grammy Award instead! I spent the last week grading some MBA projects so I was on a grading/rating mode and […]

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Budweiser Super Bowl Commercials and Bad Drivers

About 10 days ago, it was Saturday January 22nd (generally you remember those dates), my girlfriend and I were driving en route for a beautiful snowshoe trip. Few minutes before arriving to our destination, a driver completely burned a red light at an intersection and drove right into the front left wheel of my girlfriend’s […]

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The World of Marketing is Changing – Three Types of Interconnected Marketing Revolutions

The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about […]

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Worldwide Internet Penetration Rate Part 3

2011 is officially started and I am back from my Holidays vacations as fresh as the Social Network movie on Rotten Tomatoes (97% of freshness while this post was published). Similarly to last year, I have decided to start the year with an update on the world Top 30 countries with the highest Internet penetration […]

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Enjoy the Holidays and the Top 10 Posts of 2010 on My Blog

Only a few days left before meeting your relatives for the Holidays, watching some relaxing and cheesy movies about Santa Claus while eating tasty homemade food. Last stretch! To close the 2010 year, which has been a great year for the blog, a great year motivated by an increase in almost all KPIs I’m tracking, […]

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The “Mr and Mrs Incredible” Disneyland Paris Campaign – My Two Cents

In this holiday season, the year is almost over and most of us are running like crazy to wrap up our work in time and to buy some gifts for our siblings and friends. Last week, the buzzword that stuck to my head was “Groupon” which finally landed to Montreal. In the meantime, I ate […]

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Upgrading Academic Title – From PhD Student to PhD Candidate

Its official, PhD Candidate is my new academic title! I officially passed my comprehensive exams. I remember when I was a kid, at the age of 8, I was compiling and computing hockey statistics and getting to University seemed far away from me. I finally reached that level like a “grinder” in hockey, with hard-nosed […]

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