The Battle of Web Analytics Solutions in 2013

…analysts (not also to say financial analysts) will have to be delighted to adapt to these new features as the competition between these solutions will continue to be on the…

Share

An Overview of QR Codes: From Web Analytics Tracking to Advertising to Grandma

…an abbreviation for “Quick Response code” intended to allow its content to be decoded at high speed. It was created by Toyota’s subsidiary Denso Wave in 1994, a company that…

Share

Cialdini and Web Analytics – An 8-step Taxonomy for Convincing Stakeholders to use Web Analytics

…In other words, you haven’t acted as a web evangelist! You have acted as a simple employee. But your new task is all about persuasion, and one way to influence…

Share

Canada in the Worldwide Top 3 for Internet Penetration Rate

…even wake up, for a single minute, a curious audience in a business happy-hour cocktail. While preparing myself for a Macromarketing Conference, I ended up discovering interesting findings concerning one…

Share