Is Twitter the Next Big Thing or the Next MySpace?
…should say thanks to Twitter for forcing Facebook and Google to come up with ideas to exploit the real-time web as fast as possible. Should your company be on Twitter?…
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From Theory to Practice – The Wisdom of Crowds, Barbie and the Montreal Canadiens
…game for “Molson Export three stars to the game” by either visiting canadiens.com/3stars, or by downloading the Canadiens smartphone application for BlackBerry, Android and for iPhone. For me, that’s a…
Multichannel Tourism: 10 Questions to Answer for Customer Acquisition
…Common sense and archived data should take care of 6, 7 and 9, while a simple single-sheet questionnaire with two questions distributed to customers should answer 8 and 10 and…
Cialdini and Web Analytics – An 8-step Taxonomy for Convincing Stakeholders to use Web Analytics
…In other words, you haven’t acted as a web evangelist! You have acted as a simple employee. But your new task is all about persuasion, and one way to influence…
Canada in the Worldwide Top 3 for Internet Penetration Rate
…even wake up, for a single minute, a curious audience in a business happy-hour cocktail. While preparing myself for a Macromarketing Conference, I ended up discovering interesting findings concerning one…
Budweiser Super Bowl Commercials and Bad Drivers
…a 60-second ad for its import, Stella Artois, for more on the topic, you can read this USA Today article on Super Bowl ads, and see a “sneak” of the…
Worldwide Internet Penetration Rate Part 3
…ones of respectively April 2009 (see Canada in the Worldwide Top 3 for Internet Penetration Rate) and January 2010 (see Worlwide Top 30 for Internet Penetration Rate in 2010). Jan….
Demystifying Viral Marketing – 7 Myths of Viral Marketing Campaigns
…Viral Marketing Campaigns are only for Large Companies It is equally possible to go viral for small companies than for international ones. Once again, the database is an important starting…
Pointing Towards a Competitive Future for Mobile Markets in Canada?
…aggressive, since it is an international competition. Companies continue to evolve and many new products are launched. The following companies are actually selling/competing in Canada. 1. Apple (iPhone) 2. HP…
Looking to Create Some Buzz – Get Inspired by the Top 10 Buzz-building Actors of the Rock and Metal Music Industry History
…as the premier band when it comes to trash metal and modern metal music, Metallica brought a lot of attitude and a more manly approach to metal music. The band…